You know what we didn’t hear enough about? That Pocahontus film about the blue people, what was it called again? The director made quite a famous film about some boat back in the day, erm… oh dear… Avatar! That’s it! Such a shame that slipped so low under the international radar, eh? Fortunately for us though, it’s getting re-released! No, really.

Ten years of production, the development of a whole new stereoscopic technology and a marketing blitzkrieg so intense that even lost tribes in the jungles of Borneo are aware of it. The buzz around Avatar has been almost unprecedented – James Cameron’s long-awaited return to sci-fi has been panned, praised and everything in between even before it was released. Approaching Avatar with an open mind, we discovered one of the most jaw-droppingly beautiful and immersive films of recent years.

So, in the US, Avatar has broken records for the fastest selling DVD of all time, selling 6.7 million DVD and Blu-Rays in its opening four days. It snatches the record away from The Dark Knight, which previously held it with which sold 2.7 million on its opening day, 500,000 copies shy of Avatar’s 3.2 million.

Whew! We were beginning to think that it would never happen, and our site would only be able to report news like ‘Avatar Is Still Good’ and ‘James Cameron Makes Even More Cash’ until our fingers were worn down to the bone. But thankfully, this is not so.The US box office finally has a new number one- Dear John has replaced Avatar as the USA’s current movie of choice.

James Cameron has finally beaten his most worthy nemesis, his past self. Avatar, after weeks and weeks and endless bloomin weeks at the top of the UK and US box offices, has finally overtaken Titanic to become the highest grossing film ever, taking a staggering $1.85 billion worldwide.

James Cameron, director of blockbuster mega-hit Avatar, has confirmed that he wants to turn the franchise into a trilogy. To be fair, considering that the film has so far grossed $1.4 billion so far world-wide, financially the idea makes a lot of sense. But for those of us with devestating memories of diaster sequels that have tainted the memories of truly brilliant first films, we can’t help but be on our guard.

The buzz around Avatar has been almost unprecedented – James Cameron’s long-awaited return to sci-fi has been panned, praised and everything in between even before it was released. Approaching Avatar with an open mind, we discovered one of the most jaw-droppingly beautiful and immersive films of recent years.

No – scratch that. One of the most jaw-droppingly beautiful and immersive films ever released.

After months of speculation, debate, rumours and one of the most aggressive cinematic marketing pushes of recent memory, Avatar received its premiere last night in London. Despite a flurry of non-disclosure agreements being signed left, right and centre the press just couldn’t wait.

Heck, we’re as guilty as anyone out there banging on about Avatar for the last goodness-knows-how-long, what with the fancy new effects, stereoscopic whatsit and mind-blowing interactive trailer. When a film’s hyped as much as Avatar has been, it gets pretty tricky (after a while) to distance yourself from all the marketing hoo-har.

OK, so over the past few days we might have been skeptical about Avatar. It’s only natural, cynical buggers that we are, that when a big-ol’ hoohar is made of a new film our shackles tend to go up. The louder the fanfare, we find, the damper the squib.