I think it’s fair to say that if Toy Story 3 isn’t absolutely brilliant the world will rise up into anarchy. No pressure guys, but seriously, the future of Hollywood depends on you. Helpfully, initial responses seem to be overwhelmingly positive (but we’re still trying not to get too excited after being burned by Alice).

Oh those crafty Disney devils. Just like those wily coots over at team Alice In Wonderland, they think the best way to hype up a film is by releasing little bits of info, week by week. They reckon that the public are so bamboozled by the whole ‘we’re letting you into a secret’ smokescreen, that we’ll literally murder a puppy to see the film itself. Sick, is what it is. Sick. And completely true. Hurrah for teasers!