The buzz around Avatar has been almost unprecedented – James Cameron’s long-awaited return to sci-fi has been panned, praised and everything in between even before it was released. Approaching Avatar with an open mind, we discovered one of the most jaw-droppingly beautiful and immersive films of recent years.
No – scratch that. One of the most jaw-droppingly beautiful and immersive films ever released.
After months of speculation, debate, rumours and one of the most aggressive cinematic marketing pushes of recent memory, Avatar received its premiere last night in London. Despite a flurry of non-disclosure agreements being signed left, right and centre the press just couldn’t wait.
It’s 2018: Battle-weary members of the human resistance are rising up against killer machines, desperate to claw back the arid, devestated nuclear wasteland that used to be (fanfare!) the U.S. of goddamn A. Why on earth they’re actually that bothered about fighting for some half-yard of radioactive cinder is anyone’s guess. Everyone’ll be living on Jupiter in 2018.