At least, not always. Films that studios allocate ridiculously bloated publicity budgets to are not always likely to be showered in glowing reviews and critical acclaim. Here we chronicle 2009’s most hyped films, some of which delivered and some that blew up in the studios’ faces big time.

If the Queen, Muhammed Ali and Jane Austen- to name but a few- are deemed worthy of film immortality, it could be the crime of the decade that it’s taken this long for the Chico movie to materialize. You remember Chico right? Come on! “It’s Chico time!” and, well, no that was kind of it.