The buzz around Avatar has been almost unprecedented – James Cameron’s long-awaited return to sci-fi has been panned, praised and everything in between even before it was released. Approaching Avatar with an open mind, we discovered one of the most jaw-droppingly beautiful and immersive films of recent years.
No – scratch that. One of the most jaw-droppingly beautiful and immersive films ever released.
After months of speculation, debate, rumours and one of the most aggressive cinematic marketing pushes of recent memory, Avatar received its premiere last night in London. Despite a flurry of non-disclosure agreements being signed left, right and centre the press just couldn’t wait.