Sailor Jerry has launched a new short film, ‘Here’s To Life Outside The Lines’ – celebrating spirit of rebellion through an unofficial lineage of road trips, choppers and wild times.

‘Here’s To Life OutsideThe Lines’ brings to life the philosophy of those who stand up for what they believe in and boldly live life on their own terms. Rather than assemble a cast through traditional talent agencies, the Sailor Jerry team reached out to people in bars and motorcycle clubs to find people who lived the spirit espoused by the rum. The film features a montage of new and archival footage of genuine skaters, bikers, musicians and classic car enthusiasts as well as original footage of the inspiration behind the brand, Norman ‘Sailor Jerry’ Collins – the personification of an independent spirit who lived life his own way.

This campaign also marks Sailor Jerry’s recent collaboration with global rock and style icon, Iggy Pop, for ‘The Flash Collection by Iggy Pop’, featuring designs from the music legend himself. The film is soundtracked by Iggy & The Stooges’ ‘TV Eye’, from the band’s classic 70s rock album ‘Fun House’, and Iggy himself is part of the crowd at the end of the short film.

Watch ‘Here’s To Life Outside the Lines’ below, and to learn more about Norman ‘Sailor Jerry’ Collins and the legacy of his spiced rum, head to the Sailor Jerry website.

Watch Here’s to Life Outside the Lines below