Every December, on the magical eve of collective financial ruin, mega-marketing corporations and advertising henchmen alike find a way to manipulate one and all into mindless, mass-consumerism. Alas, Christmas comes but once a year, the jolly holiday is eight long months away, and creme eggs don’t sell themselves. What to do? Well exploit Easter, of course, and monetise the hell out of the seasonal anthropomorphisms.

A bumbling slacker runs over the Easter Bunny and must nurse him to health and save Easter. No, we’re not kidding, it’s the plot of I Hop, a new zany family comedy that starts shooting this autumn. The only possible saving grace? The Easter Bunny is voiced by Russell Brand.

It’s sad when your realise something you used to find endless entertainment in as a child is no longer appealing to you. Much like discovering we would rather play drinking games than jump rope, it seems the time has come where we may have outgrown the Chipmunks. Either that or this modern-day retelling of the rodents’ rise to fame in the music industry was, well, crap.