Bizarre visuals, outdated humour and a needlessly abstract moral prevent this prehistoric offering from DreamWorks Animation from living up to its potential. The animation flows smoothly enough and the 3D doesn’t offend, but when it’s difficult to recognise the message, let alone the wildlife, it’s fair to say that something has missed the mark.

Having largely dropped the slapstick and pop-culture references for one-off masterpiece How To Train Your Dragon, DreamWorks return to what is ostensibly their comfort zone with Megamind, a post-modern take on a genre previously tapped by rival animation studio Pixar. Mindful of their past mistakes however, Megamind is another animated heavyweight that should have Pixar stand up and take notice.