OK, we’ve been promised that this time, this time, is the final venture out into the world of Toy Story 3 marketing before the film hits us this summer. Admittedly, team Pixar have dragged out this campaign for as long as they possibly could, drip feeding us pictures of new characters, posters and little hints as to possible story for months now. The most infuriating thing is that… we bloody love it.

Getting bored yet? Neither are we. Yes, yes it is vaguely patronizing to be spoon-fed tiny droplets of information about upcoming films like hungry chicks tweeting madly at their mother, but you know what? This is Toy Story. All bets are off.