Heck, we’re as guilty as anyone out there banging on about Avatar for the last goodness-knows-how-long, what with the fancy new effects, stereoscopic whatsit and mind-blowing interactive trailer. When a film’s hyped as much as Avatar has been, it gets pretty tricky (after a while) to distance yourself from all the marketing hoo-har.

OK, so over the past few days we might have been skeptical about Avatar. It’s only natural, cynical buggers that we are, that when a big-ol’ hoohar is made of a new film our shackles tend to go up. The louder the fanfare, we find, the damper the squib.

20th Century Fox have released a new featurette about the human technology that’s being employed in the hotly-anticipated Avatar. The three minute video features the usual big-upping platitudes from head honcho James Cameron, Richard Taylor from WETA and producer Jon Landau, as well as cast members Sigourney Weaver, Giovanni Ribisi and Michelle Rodriguez.