Ten years of production, the development of a whole new stereoscopic technology and a marketing blitzkrieg so intense that even lost tribes in the jungles of Borneo are aware of it. The buzz around Avatar has been almost unprecedented – James Cameron’s long-awaited return to sci-fi has been panned, praised and everything in between even before it was released. Approaching Avatar with an open mind, we discovered one of the most jaw-droppingly beautiful and immersive films of recent years.
Soon we’re going to have to start dividing the modern film age into two eras- before and after Avatar. In a PA (post Avatar) world, it seems like if your film title doesn’t include the letters ‘3D’, you might as well not bother. At least that seems to be the reasoning of the Harry Potter production team, who’ve announced that the new film, Harry Potter And The Deathly Hallows (Part One), will be given the 3D treatment in post production.
James Cameron, director of blockbuster mega-hit Avatar, has confirmed that he wants to turn the franchise into a trilogy. To be fair, considering that the film has so far grossed $1.4 billion so far world-wide, financially the idea makes a lot of sense. But for those of us with devestating memories of diaster sequels that have tainted the memories of truly brilliant first films, we can’t help but be on our guard.
3D films – exciting big screen trend or pointless use of technology? This week’s Face/Off swings the spotlight on this re-emerging technique currently embarrassing moviegoers at a cinema near you. Whack on your crazy specs and get ready for one crazy ride as we debate the ins, outs and “Ooh, it’s going to touch my face!”s of 3D.
The buzz around Avatar has been almost unprecedented – James Cameron’s long-awaited return to sci-fi has been panned, praised and everything in between even before it was released. Approaching Avatar with an open mind, we discovered one of the most jaw-droppingly beautiful and immersive films of recent years.
No – scratch that. One of the most jaw-droppingly beautiful and immersive films ever released.
Snipe London
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