“It’s started!”

Comedy legend Steve Coogan is to play the part of a “self-righteous documentary filmmaker” in the indie comedy My Idiot Brother.

After years of being stuck in pre-production, rumour mills and the yarns of old wives, it could be that finally, the Alan Partridge film is actually going to get made.

It’s enough to make anyone in Norwich weep. After what seems like an eternity and more false leads than we care to think of, the broadcasting Behemoth that is Alan Partridge may soon be making his Hush-Puppied way towards the silver screen.