It turns out that what we’ve all been worried about is pretty much true. According to a report by a Wall Street media analyst, we should expect price hikes of as much as 26% ahead of the release of How to Train Your Dragon, which opens in 3D around the US on Friday. Depressing stuff.

It seems that the letters ‘3D’ have taken on serious money-making significance for film-makers everywhere. Warner Bros has announced that their next few films – including Green Lantern, Sucker Punch, Clash Of The Titans and Harry Potter – will all be given the 3D treatment.

After a battle that has been raging over the past week between Disney and UK cinemas, Odeon has announced officially that it will not be showing Tim Burton’s Alice In Wonderland when it opens in March.

Oh dear. Another franchise bows its head in grudging respect to the new world run by James Cameron and his voodoo. After being adamant last year that the Transformers films wouldn’t go 3D, director Michael Bay has been under major pressure from Universal to change his mind following the never-ending success of Avatar. Another one bites the beautifully pixilated dust.

Through black magic, a voodoo curse or careless emailing, a black and white image of a new smurf character design has been leaked onto UGO. And we have to say, we’re pretty terrified.

It may be strange to think it, but in an age where we’re so used to 3D creatures, pixilated flying houses and talking toys, a 2D film can be considered pushing the boundaries of today’s kids entertainment. Gone is the golden age of Disney classics- The Lion King, The Little Mermaid, Aladdin – all-singing, all dancing, all bloomin’ marvelous. Today what kids want is action explosions, nifty special effects and some smooth-talking robots, right?

Soon we’re going to have to start dividing the modern film age into two eras- before and after Avatar. In a PA (post Avatar) world, it seems like if your film title doesn’t include the letters ‘3D’, you might as well not bother. At least that seems to be the reasoning of the Harry Potter production team, who’ve announced that the new film, Harry Potter And The Deathly Hallows (Part One), will be given the 3D treatment in post production.

Though Toy Story 2 3D is not the immersive, mind-blowing experience that watching Avatar is, there’s no denying that this film only gets better with the added technology. And the difference is that – unlike Avatar- Toy Story 2 never had to rely on its special effects to captivate your attention.

According to figures released today from the UK Film Council, 2009 had the highest cinema attendance in the last six years, with over 170 million people visiting their local theatre. This means that contrary to popular prediction, the film business is alive and booming.

Based on the beloved 1978 children’s book by Judi and Ron Barrett, ‘Cloudy With A Chance Of Meatballs’ is a comical fantasy about one man’s pursuit of his dreams. Phil Lord and Christopher Miller’s computer-animated film is also a colourful morality tale about the gluttony of the west where bigger is apparently always better, especially when it comes to icecream